Our Digital Courses


Digital Marketing Course Outline:

  • What is Digital Marketing?
  • Search Engine Optimization (SEO)
  • White-hat SEO
  • Black-hat SEO
  • On-Page SEO 
  • Off-page SEO
  • Facebook ads
  • Google Ads
  • Keywords research
  • Google search console
  • Google Indexing
  • Images Optimization
  • Carousel Facebook Ads
  • Display Google Ads
  • Video Advertising
  • Google Ads Keywords Research

SEO Course Outline:

  • Meta Title
  • White-hat SEO
  • Black-hat SEO
  • Meta Description Tag
  • Meta Keywords tag
  • Page Length
  • Outbound Links
  • Internal Links
  • Canonical Tag
  • Image Optimization
  • Sitemap
  • Content
  • URL Optimization
  • Mobile Friendliness
  • Off-page SEO
  • Influencer Outreach:
  • Guest Posting
  • Social Bookmark Submission
  • Forum Submission
  • Directory Submission
  • Article Submission
  • Video Submission
  • Image Submission
  • Infographics submission

Social Media Marketing Course

  • Social Media Marketing Tutorial
  • What is Social Media?
  • What is Social Media Marketing?
  • Why Social Media Marketing?
  • Laws of Social Media Marketing
  • Social Media Marketing Platforms
  • Advantages of Social Media Marketing
  • Disadvantages of Social Media Marketing
  • Social Media Marketing Strategy
  • Social Media Marketing Tools
  • Difference between Social Media Optimization (SMO) and Social Media Marketing (SMM)
  • Facebook Marketing
  • How to create a Facebook Business Page
  • How to Create a Facebook Group
  • How to Join Facebook Group
  • Facebook Ads Creation
  • Twitter Marketing
  • How to create a Twitter Account
  • How to Post a Tweet
  • How to Write a Good Tweet
  • What is a Retweet?
  • Twitter Lists
  • Twitter Hashtag
  • Twitter Lingo
  • Twitter Account Promotion
  • Tools to Integrate Twitter on your Website
  • Twitter Automation Tools
  • Twitter ads creation
  • LinkedIn Marketing
  • Key Features of LinkedIn
  • How to create an Ad Campaign on LinkedIn
  • Pinterest
  • How to Create a Board in Pinterest

Google Adwords Course Outline

  • What is Google Adwords
  • What are Keywords research
  • How to do keyword research
  • How to deal with expensive keywords
  • Google Adwords Bidding Process
  • Bidding Methods
  • Traditional Method
  • Alternate Methods
  • Conversion Optimizer
  • Eligibility
  • Working of Conversion Optimizer
  • Advantages of Google Conversion Optimizer
  • Disadvantages of Google Conversion Optimizer
  • Optimizing the Conversion Optimizer
  • Adwords Campaign
  • Maintaining the Adwords Campaign
  • Cost Affecting Factors
  • How Google determines the Quality Score and rank of your Ads
  • Advertising on Google Adwords
  • Get Started with Google Adwords
  • Advertising Process of Google
  • Auction in Google Adwords
  • How does an auction work
  • Defining Eligibility for Adwords Auction
  • Features of Google Adwords

How to pay for the course that you want with M-PESA:
Step 1: Go to Lipa Na M-PESA
Step 2: Go to paybill
Step 3: Put paybill as: 522522
Step 4: Put Account Number as; 1294173308
Step 5: Put Amount of the Course you want to purchase i.e. 500
Step 6: Put M-PESA Pin number to complete transaction
Step 7: Copy the M-PESA Message and Paste on the form under "Message"

Congratulations on purchasing a course. Start learning now.

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